Audi Revolut F1 Team welcomes Aleph as official partner
The association allows activations throughout a 24-race calendar, strengthening cultural ties with fans and communities around the world.
The Audi Revolut F1 Team announced today a new partnership with Aleph, a global leader in digital advertising enablement, naming Aleph as the official team partner, as it prepares for its debut in the FIA Formula 1 World Championship.
Competing throughout a 24-race calendar and connecting with audiences around the world, turning global presence into significant local impact, is a key part of the team's commercial and fan engagement strategy.
The association with Aleph supports this ambition by allowing Audi Revolut F1 Team to tackle activations with a higher level of local relevance, helping to ensure that, when the team is present in key markets, it does so in ways that feel culturally connected and not generic. From identifying local communities and entry points, to amplifying activations to be seen and felt by local audiences, the alliance strengthens the bond between the team's global platform and local fan communities.
Stefano Battiston, Commercial Director of Audi Revolut F1 Team, stated: "Audi Revolut F1 Team is built on a global platform, but the relevance is always local. We compete in different cities, cultures, and communities around the world, and our ambition is to activate and generate value in each one of them in a way that feels authentic and brings the sport closer to the fans. Our partnership with Aleph supports our ability to translate a global team platform by connecting with fans on their own terms, in their markets and within their cultural context."
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Gaston Taratuta, founder and CEO of Aleph, stated: "Audi Revolut F1 Team offers a global platform with strong local interaction. Aleph's focus is on innovation, agility, and a 'glo-cal' vision aligns closely with Audi Revolut F1 Team, which is why this alliance feels so powerful and natural. We share the excitement for the team's debut and look forward to involving all our ecosystem - partners, customers, and collaborators - equally."
Aleph is a global leader accelerating digital advertising and fintech solutions in over 130 high-growth markets. With 20 years of experience and exclusive partnerships with more than 55 of the world's leading digital platforms, it integrates media, payments, and market knowledge to enable platforms and businesses to grow and operate globally with agility and regulatory compliance.
With teams in more than 90 offices worldwide, Aleph combines global scale with solid local execution. Beyond business impact, it promotes digital inclusion through its educational initiative Digital Ad Expert, recognized by the UNESCO Global Skills Academy.