Consolidating its presence in Mexico and the U.S.: Aderesos goal for 2024
With an annual turnover of close to 2 billion pesos, after a journey of 10 years, Adereso seeks to consolidate itself in more demanding markets.
Adereso is an acronym for Social Network Analysis. This is how the founders of the Chilean startup explain the reason for the name of their platform, a software as a service (SaaS) that allows companies to centralize messaging coming from their social media channels, decreasing the response time to their customers, thanks to the use of artificial intelligence.
Now the company seeks to make a leap into more competitive markets in 2024, after closing the previous year with an annual turnover of close to 2 billion pesos, after a 10-year journey.
10 years of work and innovation
Follow us on: 
Conceived as a university project by two colleagues from the Faculty of Engineering of the University of Chile, Daniel Beth and Camilo LĂłpez, who saw the potential of social networks as channels of communication with customers, Adereso managed in this decade to establish itself as a tool in sectors such as retail, financial institutions, energy companies, among others. Industries where interaction with users required a quick and decisive response to achieve the long-awaited loyalty.
Más que un bot: cómo la IA colabora para responder a clientes del ecommerce en época navideña
“Daniel and I participated in other ventures before starting Adereso. He was part of an e-commerce idea and I was part of a social network, where I was CTO, with which I went to New York to the “Techstars” incubator, where I learned a lot.”
“That allowed us to see the world of entrepreneurship from the inside and when we got together, we thought about not only making a disruptive technology regarding the way companies communicated with their customers, but also a fun and welcoming place to work,” says Camilo López, co-founder and current CEO of Adereso.
In this sense, the executive adds “Whatsapp or Facebook Messenger messaging with companies is a strong trend, especially in the adult and young generations, so it made a lot of sense to me to transform these channels as the future of customer service, even more so considering that this was already done this way in the United States and Europe.”
The Initial Challenges
At the beginning of 2014, the startup was constituted as such and began the search for customers, with an idea that was not exempt from questions in its beginnings, given that, despite the efforts, many large and important companies in their industries, were not visionary when it came to receiving this type of solutions, especially in keeping in mind the relevance of serving customers through messaging services and social networks, in addition to not seeing beyond the value that these platforms will have in the not-so-distant future at that time, when it comes to serving their customers.
“On one occasion, a bank manager commented that social media was not a serious medium, that it was only used by his daughters, so it was not necessary to pay attention to them. Obviously, that was reversed, especially because of the attention through Whatsapp, which over time was gaining ground to what it is now. We kept trying in the corporate field, we didn’t give up and we managed to get our first big client to be a well-known Chilean bank, and, little by little, we made our way. Already in the second year we went from 2 to 15 clients and with big brands,” says the executive.
Pioneers in generative AI
In 2017, together with a collaboration with Seguros Falabella, the startup embarked on the development of chatbots for the sale of SOAP, anticipating what was to come with respect to the use of generative artificial intelligence. “Initially, we implemented simple communication flows, but, over time, we built a more robust platform, moving towards the creation of more sophisticated bots,” confirms Camilo López.
In the same vein, the executive adds: “In 2019, numerous examples had to be provided for bots to understand various customer intentions. Already by 2021, we are starting to see positive results by incorporating advanced technologies such as BERT (the predecessor to Chat GPT). At the end of 2022, we expanded our focus to generative AI, deploying chatbots for customer service and contact center operations support. We also apply this in an intelligent back office, to manage documents effectively, highlighting the ability to analyze and understand letters from regulatory entities and contracts.”
As an example, with a specific company in the energy sector, the startup currently manages around 60 thousand monthly consultations, with a team of only six people. The efficiency of this automation, through the Whatsapp channel, provides the organization with a cost optimization of more than 1 million dollars per year in salaries.
To the conquest of Mexico
Adereso has clients in 11 Latin American countries and also has a presence in the United States. Although they have a presence in Mexico, the objective this year is to strengthen their commercial position in that country, as it is a relevant pole given the size of their market, as well as their geographical position, close to the United States.
“By 2024 we seek to increase our net sales to 4 million dollars with a focus on bringing applied Generative AI to the market and, although it is not in our plans, we are not closed to the possibility of raising capital. By 2026, we project to reach about 10 million dollars in sales,” concludes Camilo López.