AIJourney aims to be the "blood test" for those who want to adopt Artificial Intelligent
AIJourney was born as a response to the barriers that exist in companies regarding the adoption of Artificial Intelligence, which range from resistance to change to a lack of clear strategies. Today, in addition to advising several Chilean companies, they have plans to expand their solutions to Latin America in their roadmap.
A couple of years ago, the direct use of artificial intelligence by companies and individuals went from being an exclusive technology to a daily tool. It is not surprising, then, that organizations fully embraced its use to streamline processes and maximize results. However, does this rush of integration facilitate AI to be used in the most effective and successful way possible?
It is with this question in mind that AIJourney is born, a platform that aims to be the "blood test" for companies that have adopted or will adopt artificial intelligence in their operations, to understand their state of maturity and success.
The origin of the startup lies in the experience of its founder, Bárbara Pantoja, who, after leading teams specializing in AI, identified a series of barriers in organizational adoption of this technology. From resistance to change to a lack of clear strategies, many companies lack the necessary tools to effectively integrate AI, hindering positive impact or even causing a setback in productivity.

To close the gap between use and good adoption, Pantoja, along with his partners Rodrigo Hermosilla and Lionel Valenzuela, developed a software that applies an AI Maturity Model (named MMIA Journey), based on their own methodology. This allows to diagnose how profitable the integration of technology is being, identify areas of improvement, and draw a strategic roadmap for its implementation.
USE vs ADOPTION OF AI IN A COMPANY
Pantoja explains that there is a significant difference between the use and adoption of artificial intelligence by a company. There is a much higher degree of responsibility when a company considers directly integrating AI into its day-to-day operations. In fact, its impact goes far beyond teaching an employee to use artificial intelligence or activating the IT area, it also includes considering corporate culture, suitable processes and impacts on the team.
The founder emphasizes that we say our tool AIJourney allows conducting a blood test on how companies are adopting or should adopt AI. Currently, technology is advancing much faster than institutions' adaptation, which is why it is not advisable to only worry about the potentialities of AI as a tool, but how I adapt the company so that its impact is effective.
A CHALLENGING PATH
AIJourney, operating since 2022 under the premise of assessing the technological maturity of companies, also provides personalized recommendations, action plans, and strategic accompaniment to ensure the sustainable adoption of artificial intelligence.
In two years, after acquiring customers in Chile and developing two pilots in Colombia, the startup is already outlining expansion plans to other markets. "The challenge of AI is global. Many thought the dispute would be between which companies would have access to artificial intelligence and which would not". But the scenario dramatically changed since technology was democratized and now even ultra complex and efficient open-source models, like Deepseek, are emerging. The question is not which company will use AI, because in the short term they all will, but the dominant position will rest with those who adopt it best", concludes the CEO of AIJourney.
Among the main plans for AIJourney for 2025 is to consolidate in the Chilean market, open a capital raising round to strengthen expansion in Colombia, and start the process of entering the markets of Mexico, Peru, and the United States.