The excitement of Formula 1® comes to life with new LEGO® sets and experiences
When the 75th season of F1® kicks off, with the first race in Melbourne, LEGO Group and Formula 1® present the exciting plans and activities they will jointly have this year.
This weekend marked the beginning in Melbourne with the first race of 2025. In this context, the LEGO Group and Formula 1 are presenting their exciting joint plans for the year.
From thrilling activities on the racetracks to digital content and in-store experiences, at the LEGOLAND® Discovery Centers and LEGO® Discovery Centers worldwide, the 2025 edition of Formula 1 will fill all families and fans with excitement in a season full of action.
Along with confirming the LEGO F1® 2025 product line is already available - LEGO DUPLO, LEGO City and LEGO Speed Champions - and the latest LEGO F1 2025 collectables will go on sale May 1st, both brands reveal the activities they'll be doing together this 2025 season, both in the racing world and at home.
Follow us on: 
"We are excited to begin an incredibly thrilling year for our collaboration with Formula 1," said Federico Begher, Senior Vice President of New Business for the LEGO Group. "We have a wide range of immersive and creative experiences for fans and families to dive into throughout the year. We are eager to start in Australia and introduce everyone to our products that ignite curiosity and foster love for engineering and speed in builders of all ages," he added.
For her part, Emily Prazer, Commercial Director of Formula 1, pointed out: "This exciting collaboration with the LEGO Group continues and grows stronger every time, allowing us to take the world of Formula 1 beyond the racetrack and directly into homes. These activities and experiences will allow fans to learn more about the complexities of the sport through play and ignite a passion for racing in builders of all ages".
NEWS.
The LEGO City F1 range, composed of six different sets, will fill fans who love the action of racing with enthusiasm, with its ability to recreate race weekend scenarios, from vehicle transportation and team garage repairs, to the start of the race and even super fast pit stops. Thus, fans will be able to immerse themselves in the world of F1 like never before with LEGO brick constructions full of intricate details, allowing them to use their imagination to bring F1 race weekends home.
Experiences in the career.
The fun experiences of the LEGO Group and Formula 1 will reach fans and families at 14 key Formula 1 races in 2025, starting with the first race of the season at the Australian Grand Prix, to be held from March 13 to 16.
In the new LEGO Fan Zones, fans can enjoy:
- Exclusive constructions of Make and Take.
- Photographic opportunities.
- An opportunity to see the entire range of products from the LEGO Group and F1 for the first time with all ten F1 teams.
Pop-Up LEGO Stores.
During 21 Formula 1 races throughout the 2025 season, LEGO Pit Shops will give fans the opportunity to purchase the full product line from the ten F1 teams from LEGO Speed Champions, LEGO City, LEGO DUPLO® and LEGO Collectibles.
LEGO Magazine.
In the March 2025 issue of LEGO Magazine, the children will receive a two-page activity from the LEGO City racing board game centered on the product portfolio of the LEGO Group and F1. In the July issue, there will also be a one-page activity of LEGO F1 Collectible racing car races.
Online Experiences.
Likewise, there will be many opportunities to celebrate the 2025 FÓRMULA 1 season at www.LEGO.com, with a variety of experiences and content, such as activities and articles for families to immerse themselves in, and a LEGO F1 game at www.kids.LEGO.com/f1, which will test children's racing skills.
Livestreams on LEGO.com.
In the LEGO Play app, kids can immerse themselves in their passion and access creative tools to experiment, create and share with other F1 and LEGO fans.
All products will be available on www.LEGO.com and in LEGO Stores worldwide.