CES 2025: Samsung unveils Vision AI and Neo QLED 8K at its First Look
Samsung integrates Vision AI into its broadest range to date including Neo QLED, OLED, and QLED with smart, adaptive screens that redefine user interaction and connected life.
Samsung Electronics Co., Ltd. introduced Samsung Vision AI at the First Look event of CES 2025, showcasing its latest advances in displays and AI-powered devices designed to enrich everyday life. Samsung also unveiled the new flagship Neo QLED 8K QN990F TV and updates on its Lifestyle TVs and future screen technologies, reflecting Samsung's vision of transforming displays into adaptive and intelligent companions that simplify and enrich everyday life.
"Samsung does not view televisions as one-way devices for passive consumption, but as interactive and intelligent partners that adapt to your needs," said SW Yong, President and Head of Visual Display Business at Samsung Electronics.
"With Samsung Vision AI, we are reimagining what screens can do, as well as connecting entertainment, personalization, and lifestyle solutions into a seamless experience to simplify your life," added SW Yong.
Samsung Vision AI: Smart and Adaptive Screens
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Samsung Vision AI represents the next step in Samsung's journey to provide intelligent, intuitive, and seamless screen experiences. By being aware of their environment, adapting to user preferences, and acting autonomously to deliver intuitive features, Samsung Vision AI transforms screens into intelligent companions that enhance entertainment, simplify interactions, and effortlessly integrate connected lifestyles.
At the core of Samsung Vision AI are its customized features, which redefine how users interact with their screens.
Click to Search: provides instant information about what appears on the screen u2014whether identifying an actor or exploring displayed contentu2014 without interrupting the visual experience.
Live Translate: powered by an on-device AI translation model, it removes language barriers with real-time subtitle translations, allowing viewers to seamlessly enjoy global content.
Generative Wallpaper: transforms screens into dynamic and personalized art canvases, allowing users to create images that perfectly match their tastes or occasions.
Beyond personalization, Samsung Vision AI positions screens as nerve centers for a smarter life through integration with the SmartThings ecosystem.
Home Insights: provides real-time updates about the home environment, including security alerts and daily updates, ensuring peace of mind both inside and outside the home.
Pet and Family Care: watch over your loved ones, detecting unusual behaviors in both pets and family members. Enhance comfort by automatically adjusting the environment, such as dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.
Samsung Vision AI also offers exceptional advancements in image and sound quality, making every screen moment captivating. The AI-based image and sound technologies in the device analyze the content and environmental factors in real-time, dynamically adjusting the visuals and audio for an optimized experience. Whether the user is immersed in a dramatic movie, watching an energy-packed sports match, or enjoying a late-night show, Samsung Vision AI ensures impressive clarity, immersive sound, and a seamless connection with the surroundings.
Driving Innovation Through Open Partners in AI.
Samsung Vision AI also offers unlimited potential by integrating various third-party AI platforms, paving the way for even smarter and personalized experiences, as well as for the expansion of the AI screen ecosystem.
In collaboration with Microsoft, Samsung announced new Smart TVs and Intelligent Monitors featuring Microsoft Copilot. This partnership will allow users to seamlessly search for relevant information about the on-screen content using a remote control or voice commands, in addition to exploring a wide range of Copilot services, including personalized content recommendations, accessible through the screen.
With Samsung Vision AI, Samsung is redefining what screens can do: offering personalized and intelligent experiences that adapt to user needs, simplify their routines, and improve their daily lives.
The Age of AI Screens.
Samsung is heralding a new era in AI-driven display technology, integrating Samsung Vision AI functions into its most complete line-up to date, which includes the Neo QLED, OLED and QLED models. This expansion highlights Samsung's commitment to bringing smart and adaptive screens to more users, redefining what is possible in home entertainment and connected living.
At the center of this innovation lies the Neo QLED 8K QN990F, the most advanced Samsung TV to date, designed to deliver unprecedented performance, sleek design, and smarter experiences driven by AI. Equipped with the latest NQ8 AI Gen3 Processor, this TV leverages a range of built-in AI features to enhance image quality, sound clarity, and the overall viewing experience.
8K AI Upscaling Pro: Upgrades lower resolution content to an impressive 8K quality, ensuring incredible details and clarity in every frame.
Auto HDR Remastering Pro: Analyzes the content frame by frame and applies an adaptive color expansion to the scene to achieve realistic visuals and vibrant colors, even in dark scenes.
Adaptive Sound Pro: Uses AI to separate and optimize sound components such as dialogue, music and effects, providing clear and balanced audio.
Color Booster Pro: Enhances color expression through AI scene analysis and improved image processing for each frame.
u2022 AI Mode: Adaptively optimizes image and sound using AI-based content recognition and area analysis of the TV, providing an optimal visual experience in any environment.
Clad in an ultra-thin and minimalist design, the QN990F is a premium home entertainment device that combines cutting-edge technology with elegant aesthetics. With its advanced features and refined design, it elevates both the performance and style of any space, offering a truly sophisticated entertainment experience.
Expansion of Samsung Art Store and Presentation of The Frame Pro.
Samsung continues its commitment to merge art and technology with the expansion of Samsung Art Store and the launch of The Frame Pro, a new addition to the iconic Frame line. These innovations reinforce Samsung's mission to make art more accessible, personal, and integrated into everyday life.
The Samsung Art Store now features over 3,000 meticulously selected pieces from prestigious global partners, including the MoMA and the estates of Magritte and Basquiat. By 2025, this expanded collection will be available not only on The Frame and MICRO LED series, but also on Neo QLED and QLED models, providing users more ways than ever to transform their screens into personalized art galleries. This represents another milestone in Samsung's commitment to enriching homes with dynamic art experiences.
Complementing The Frame, Samsung introduced The Frame Pro, the latest model in the line, which enhances the artistic and entertainment experience with advanced Neo QLED technology. It offers brighter colors, sharper contrasts, and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro delivers unparalleled image quality for both artwork and video content. It also includes the innovative Wireless One Connect, which allows for more flexible installations perfectly integrated into the environment.
Strengthening even more its connection with the art world, Samsung has partnered with Art Basel, making The Frame the official screen of this globally recognized event.
"As our mission is to empower the world of art, having Samsung as our official global screen partner is helping us break physical and digital barriers, allowing more people to experience art in innovative and meaningful ways," said Hayley Romer, Executive Director of Growth at Art Basel. "Through The Frame and Samsung Art Store, art lovers can bring world-class works into their homes, transform the way they interact with and appreciate art."
Shaping the Future of Display Technology.
As Samsung continues to lead the way in reimagining the role of screens, their advancements offer more than just technology: they create meaningful and personalized experiences that elevate everyday life.
At the First Look 2025 event, Samsung introduced The Premiere 5, the industry's first triple-laser, ultra-short-throw interactive projector. Designed to redefine home entertainment, The Premiere 5 introduces an interactive touch feature that allows users to interact directly with the screen. This innovation combines high-quality projection with versatile functionality, using Samsung's LightWARP technology to project images onto everyday objects, creating creative and immersive experiences.
Samsung also highlighted its commitment to the future of screen technology with the MICRO LED Beauty Mirror. This innovative mirror combines advanced reflectance and transmittance capabilities with personalized beauty insights, demonstrating how cutting-edge technology can enhance daily routines. By analyzing individual skin types, the mirror provides personalized product recommendations to make personal care a more intuitive and effective experience, leveraging innovative beauty solutions developed by Amorepacific, Korea's leading cosmetics company.