16 years since the first Samsung Unpacked: What to expect from the event this 2025
Over the years, each Unpacked event has stood out for presenting key advancements, from cutting-edge displays to professional level cameras and artificial intelligence integration.
The year 2025 will mark 16 years since the first Unpacked event held by Samsung in 2009, where on that occasion the Korean brand presented the Samsung Jet (S8000), with the year 2010 marking the start of the presentation of the Galaxy S family.
Over the years, each Unpacked event has stood out for showcasing key advancements, from cutting-edge displays to professional-grade cameras and artificial intelligence integration.
And this 2025, Samsung will present the next evolution of Galaxy AI, indicating to us that it will "change the way you interact with the world every day".
According to the brand, the new Galaxy S smartphone series is about to once again set the standard for mobile artificial intelligence experiences now and in the future.
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When is the Galaxy Unpacked 2025?
The Unpacked 2025 will be held on January 22 at 15:00 hours (Chile time) from San Jose, California.
The event will be broadcast live through Samsung.com and the official YouTube channel, allowing users to closely follow all the updates.
15 YEARS SINCE THE FIRST UNPACKED "GALAXY S"
2010 - 2014: The birth of the smart smartphone.
The history of Galaxy Unpacked events began in 2010 with the launch of the first Galaxy S, a device that stood out for its Super AMOLED screen and its compact design of 9.9 mm thickness. This model inaugurated a new era in smartphones, establishing Samsung as a key player in the mobile market.
Subsequently, the Galaxy S2 (2011) improved performance with the Exynos 4 Dual processor, and the Galaxy S3 (2012) introduced a curved design along with smart features such as Smart Stay and Direct Call. In 2013, the Galaxy S4 presented advances such as Gorilla Glass 3 protection and innovative functions like Smart Scroll, while the Galaxy S5 (2014) incorporated an ISOCELL camera, water resistance, and a heart rate sensor.
2015 - 2017: The Jump to edge screens and the infinity display
In 2015, the Galaxy S6 marked a before and after with the introduction of the curved Edge screens, which became a distinctive hallmark of the brand. This device also incorporated wireless charging and the Samsung Pay payment system.
The Galaxy S7 (2016) improved the camera with Dual Pixel technology, and the Galaxy S8 (2017) introduced the Infinity Display, a nearly bezel-less screen that offered an unprecedented immersive experience. Likewise, Samsung launched its virtual assistant Bixby, a first step towards artificial intelligence in its devices.
2018 - 2021: Personalization and 5G Connectivity
The Galaxy S10 (2019) broadened the offering with four different models, including the Galaxy S10e and the S10 5G, the first device in the series compatible with 5G networks. This model stood out for its Infinity-O display and the Wireless PowerShare feature, which allowed for charging other devices wirelessly.
With the launch of the Galaxy S20 (2020), Samsung officially ushered in the era of 5G in their smartphones and added 120 Hz screens for greater fluidity. Meanwhile, the Galaxy S21 Ultra (2021) took mobile photography to a new level with a camera system that included two telephoto lenses and a zoom of up to 100x, in addition to being the first model in the series to offer support for the S pen.
2022 - 2024: Advances in photography and integration of Galaxy AI
In 2022, Samsung introduced the Galaxy S22, which launched the Nightography technology, optimizing photography in low-light conditions using an advanced processor with artificial intelligence capabilities. The Galaxy S22 Ultra continued with support for the S Pen, solidifying its use as a creative tool.
A year later, the Galaxy S23 stood out for its 200 MP sensor, which significantly improved image quality, in addition to incorporating a chip developed in collaboration with Qualcomm, optimizing performance and energy efficiency.
Finally, in 2024, the Galaxy S24 debuted with Galaxy AI, positioning Samsung as the first tech brand to integrate Artificial Intelligence into their mobile devices. This model also introduced a Dynamic AMOLED 2X display capable of reaching a brightness of 2500 nits, ideal for extreme light conditions, and a continuous zoom system for smooth captures at any level of zoom.
Furthermore, a key aspect of this model was the incorporation of Galaxy AI, with which Samsung became the first tech brand to integrate Artificial Intelligence into its mobile devices. This innovation enhanced the performance and capabilities of the camera, allowing for advanced image processing and more intuitive functionalities for the user.