TCL unveils its innovations at CES 2025: From QD-Mini LED TV, screens and its RayNeo AR glasses
Under the slogan Inspire Greatness, TCL introduced its wide range of innovations, along with revealing their latest advances in Artificial Intelligence and a smart home ecosystem.
TCL Electronics, one of the leading brands in consumer electronics and one of the two major TV brands worldwide, unveiled today at CES 2025 a diverse range of display technologies. Among the highlighted products are QD-Mini LED TVs, professional monitors, car displays, smartphones, tablets, smart watches, smart projectors, and RayNeo AR glasses.
In addition, TCL revealed its latest advances in artificial intelligence and an comprehensive smart home ecosystem, reaffirming its commitment to offer smarter and healthier lifestyles and inspiring greatness on a global level.
Screen Technologies
The leadership of TCL in screen innovation is reflected in its flagship television, the TCL X11K QD-Mini LED, which redefines home entertainment with over 14,000 local dimming zones, providing stunning clarity and visual precision. Powered by TCL's All-domain Halo Control Technology, it offers an immersive viewing experience with vivid details in every frame.
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To complement this visual experience, TCL has strategically partnered with Bang & Olufsen, a leader in luxury audio, to incorporate their custom sound solution, Audio by Bang & Olufsen, creating an auditory experience as captivating as the images. This collaboration also includes the TCL A300 TV series, a stylish option with premium audio.
At the TCL booth, the world's largest QD-Mini LED TV, the QM891G of 115", is on display, along with the Q85 soundbar, designed to provide an immersive audio experience ideal for large screens. For gaming enthusiasts, the R83 series of professional monitors delivers pixel-level precision, enhancing immersion in games and promoting creative excellence.
VISUAL TECHNOLOGY
The product portfolio of TCL also includes the award-winning NXTPAPER 4.0 technology, an evolution of the brand's color electronic displays, designed to reduce eye strain without compromising visual quality. This technology debuted on the NXTPAPER 11 Plus tablet and plans to expand to more mobile devices.
The smart glasses RayNeo X3 Pro mark the beginning of a new era in augmented reality (AR), featuring a compact design that integrates computing power without the need for external devices. In addition, TCL presents the PLAYCUBE projector, which redefines portable projection with style and versatility, along with innovations in automotive electronics with smart solutions for cabins and driving.
Artificial Intelligence and Connectivity
Among the main innovations from TCL at CES 2025 is the TCL Ai Me modular companion robot, the first of its kind in the world. This concept combines a charming design with a detachable base shaped like a space capsule, offering natural interactions and personalized experiences that enrich daily life.
In televisions, TCL will integrate Google's Gemini model into its flagship series, with plans to launch a Google TV with these capabilities in 2025. An interactive showroom at CES showcases the immersive and intelligent features of this model, promising to transform home entertainment.
In connectivity, the LINKHUB HH516 5G AI CPE router ensures an intelligent network with higher speed, lower latency, and lower energy consumption. TCL also introduced the D1 Series Smart Lock, which includes the D1 Pro with cutting-edge palm vein recognition, and the D1 Ultra, the first 4-in-1 smart lock that combines a lock, security camera, video doorbell, and an innovative 3.5-inch screen.
Sustainability and Design
The TCL pavilion at CES reflects its commitment to user-centred design and an ecological approach. Highlights include ecological remote controls made from recycled tea leaves and cardboard furniture, underlining the brand's sustainable practices.
The TCL FreshIN 3.0 air conditioner improves air quality, increases oxygen levels, and eliminates odors, while also optimizing energy efficiency. Meanwhile, the TCL FREE BUILT-IN refrigerator and the P680 Washer-Dryer Set solution combine compact design and cutting-edge technologies to optimize modern life.
The TCL HEMS home energy management system integrates solar panels, energy storage, and heat pumps, promoting efficient energy use.
Global Associations: NFL
Through collaborations with renowned sports and entertainment properties, TCL connects with young and dynamic audiences. At CES 2025, TCL highlights its partnership with the NFL, the most-watched sports league in North America. Charles Woodson, a member of the NFL Hall of Fame, will be present to interact with fans and strengthen the ties between TCL and its audience.
The global impact of TCL and its associations have received wide recognition from consumers, as shown by its performance in 2024, ranking second worldwide in TV shipments and first in retail TV sales volume in North America during the first three quarters of the year.
