Mattel expands its portfolio with a new brand of construction sets: Mattel Brick Shop
The mission of Mattel Brick Shop is to provide value in every product, incorporating surprises, post-construction customization options, and a higher number of pieces, all at a competitive price.
Mattel, Inc., a giant in family entertainment and toys with over 80 years of innovation and an iconic portfolio of brands recognized worldwide, announced the launch of a new brand in the construction set category: Mattel Brick Shop. This innovative concept will be officially introduced during the Nuremberg International Toy Fair and at the Toy Fair 2025 in New York.
Leveraging their legacy and experience, Mattel Brick Shop arrives to revolutionize the rules of construction sets, incorporating innovative features, materials and techniques that inspire builders to experiment and create something completely new.
With the collector as the main focus, Mattel Brick Shop offers high-quality pieces, easy to follow instructions, sturdy structures, and endless possibilities to expand the imagination.
"Mattel Brick Shop's mission is to provide value in every product, incorporating surprises, post-build customization options, and a greater number of pieces, all at a competitive price. "Today marks the start of an exciting chapter with the launch of Mattel Brick Shop"," commented Roberto Stanichi, Executive Vice President and Global Leader of Vehicles and Construction Sets at Mattel.
Follow us on: 
The executive added that "our commitment is to exceed builders' expectations with elevated designs, authentic details, and affordable prices. We are excited to unveil our first line of products in a few months."
The first product drop from Mattel Brick Shop will be this May with new building sets to be released in the years to come.
Mattel Brick Shop's first collection will be available in Latin America from the second half of the year.