From Panguipulli to USA: the smoked honey Divina Terra
Divina Terra is consolidating its presence in the United States, bringing the authentic taste of Patagonia to the rest of the world through Amazon.
"Having a presence in the USA has allowed us to expand our target market and reach a public that consumes a lot of honey, even more so than in Chile. This has resulted in an increase in our sales and greater positioning both nationally and internationally," said Iris Vivallo, founder and general manager of Divina Terra.
It is worth noting that Divina Terra is marketing its North Patagonia Smoked Honey on Amazon in the United States, and it has managed to pave its way in the competitive American market, reaching thousands of international consumers who are looking for authentic and high-quality products.
Located in Panguipulli, Los Ríos region, Divina Terra uses an ancient smoking process with noble oak and cherry woods, adding value and identity to its products. This innovative technique, which rescues local traditions, has allowed smoked honey to stand out not only for its flavor, but also for its history and connection with the culture of the region.
According to Iris Vivallo, the path to success on Amazon has been a valuable learning experience for Divina Terra. "Through LAP Global, we were able to acquire key knowledge about everything that our internationalization process has entailed, from learning about U.S. market regulations, product loading, shipping logistics, among others, to how to position ourselves using this platform's marketing tools to increase our visibility," stated the businesswoman.
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On his part, regarding the success that Divina Terra has been achieving with the commercialization of its smoked honey, the CEO and co-founder of LAP Global, Nicolas Leal, commented that "we are proud to see how this company from Panguipulli has leveraged our platform to reach the United States with a product as unique as their smoked honey. This demonstrates that with the appropriate support, Chilean companies can stand out in the global market, bringing our identity and quality to new frontiers".
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Nicolás Leal continued to highlight the impact of cross-border e-commerce for companies like Divina Terra "Cross-border e-commerce represents a unique opportunity for SMEs and Chilean companies to access international markets, overcoming logistical and administrative barriers that were previously complex. At LAP Global, our goal is to facilitate this process, allowing companies like Divina Terra to not only export their products, but also, build a sustainable and competitive presence on global platforms such as Amazon".
With the support of LAP Global, which provides tools to overcome logistical and technical barriers, Divina Terra has consolidated its presence in the United States, showing how the combination of tradition, innovation, and sustainability can position Chilean products in international markets, bringing the authentic taste of the Patagonia to the rest of the world.
LAP Global focuses on facilitating cross-border e-commerce for businesses in the region. Its platform allows Latin American brands to sell their products on major international marketplaces, such as Amazon, eBay, Walmart, and Mercado Libre, among others.
Divina Terra Divina Terra is a company dedicated to the production of naturally smoked handmade food products, without chemicals or additives. Their offerings include honeys, cheeses, and meats, distinguished by their revival of traditional smoking processes using noble woods like oak and cherry, which gives their products a unique and authentic flavor. Notably, they work closely with local producers and farmers, seeking to highlight ancient human talent through food innovation.