Chilean startup SimpliRoute arrives in Brazil to complete its presence in Latin America
After opening six offices in Latam, the technology company is committed to making Brazil its second most important market.
Sao Paulo, April 2024. After overcoming the first hurdle of consolidating in important Latin American markets, the logistics software with the greatest expansion in the region, SimpliRoute, is preparing to embark on its next phase of growth: conquering the elusive Brazilian market.
The startup, which this year celebrates 10 years since its creation, has just opened physical offices in six countries in the region. The headquarters in Chile are accompanied by Uruguay, Peru, Colombia, Mexico and Argentina, as well as sales in twenty other countries, including Europe and the United States. Today it is the turn of São Paulo, where they will seek to conquer the giant Brazilian market of medium and large companies that have technological challenges in the first and last mile.
Álvaro Echeverría, CEO of SimpliRoute, highlights that “entering Brazil has always been seen as a challenge, as there are a series of gaps that make a giant difference between what the Pacific markets are and their own internal logic. However, its size and dynamism make it tremendously attractive for an expanding company.”
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In addition to the sales and operations team, Javiera Lyon has been appointed Country Manager for the South American giant. According to the executive, “our mission is to position our technology as a leading tool, as it stands out for being a tool with 100% in-house development, which is very attractive for companies with considerable operations. In addition, Brazil will be ideal to position us not only as a last-mile solution, but as an end-to-end logistics manager.”
To date, SimpliRoute has more than a thousand customers throughout the Americas, including Walmart Chile and Central America, Falabella, Liverpool in Mexico and the bottler Arca Continental. However, in Brazil they already have several dozen customers before the official arrival, such as Jadlog, Kisabor and Manía Foods.
Among the strategic moves of the last year, the startup has just launched a battery of new products in addition to traditional intelligent last-mile routing, such as aerial routing, walk-by-foot, and a series of first-mile solutions. In addition, the company moved its main base of operations from Chile to Mexico, which today is the most important country in terms of turnover.
The official launch in São Paulo is part of a plan to double its operations in the medium term and consolidate its position in the face of the lifting of a Series B.
Machine learning for greener logistics
SimpliRoute’s software, based on machine learning technology, allows companies of all sizes to optimize their routes, with a technology that allows them to save 32% in kilometers traveled and fuel used, more than 80% in time spent on routing and reduce vehicle fleets by up to 10%.
The direct reflection of the platform’s efficiency parameters makes it possible to “take charge of the impact on the carbon footprint that the logistics industry has failed to take since its inception, exposing the responsibility we have today to create green logistics,” Echeverría clarifies.