Nutrisco opens its first office in the U.S. to consolidate its presence in that market
Through Nutrisco North America, the company seeks to consolidate and expand the groups product offering by being closer to customers in order to identify trends and growth opportunities.
Nutrisco has taken important steps to integrate and achieve synergies between the companies that are part of the group. In this context, the opening of Nutrisco North America , its commercial and operational operations center based in Miami, Florida, makes special sense.
At the helm will be Ignacio Astete, who took over as general manager of this new office and previously held the same position at Drake Food Service International, Papa John’s Pizza’s largest global franchisee.
With the landing in the United States, the group seeks to consolidate and grow its product offering in that market. This new office will allow them to be closer to their customers, capture their needs, and identify trends and opportunities for expansion in nutritious foods that align with the company’s commitment to its motto ‘Better Food, Better Future’.
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In line with the company’s strategic plan, Nutrisco has been expanding into other product categories. In 2022 it acquired Valle Frio, Chile’s leading exporter of frozen fruit to the U.S. and Canada, and then at the end of 2023, it acquired Fiordosur, one of Chile’s leading exporters of high-value seafood – such as cod and spider crab – to the United States.
“With this milestone, we are committed to integrating the commercial operations of the different companies that currently make up the Nutrisco group’s exports in North America. This will allow us to enhance Valle Frio’s frozen fruit offer in such important chains as Walmart, CVS or Trader Joe’s, as well as increase the presence of premium and value-added products from Orizon Seafood and its subsidiaries, which are currently marketed under the Fishermans Secret brand,” he explained Crescente Valle, Strategy and M&A Manager at Nutrisco.
The group’s companies sell around US$80 million directly annually to the U.S. and Canadian markets, mainly frozen berries and seafood.
Supermarkets already have extensive coverage with value-added products such as fruit mix bags, pre-mix cups for smoothies and both Chilean and imported frozen fruit. They also reach North American and Canadian restaurants with cod and spider crab, emblematic Chilean products in this market.