Emprendedoras Los Lagos: From Idea to Capital program launched to strengthen entrepreneurship in the region
The program aims to provide essential tools for the creation and execution of a strategic growth plan.
In the commune of Puerto Varas and with Corfo Los Lagos within the framework of the Viraliza instrument, the leadership and access to capital program for women entrepreneurs in the region was launched, which has been promoted as an entrepreneurship pole and a hub for scientific-technological based companies but with a significant gender gap in terms of business leadership and access to capital raising.
Of a universe of 57 companies analyzed by Endeavor, only 25% are led by women and 21% of these have managed to obtain external financing, compared to 44% of companies led by men.
In this way, the program aims to provide essential tools for the creation and execution of a solid strategic growth plan, while working to strengthen and consolidate the entrepreneurial culture among the participants.
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There is a conviction that women entrepreneurs in Los Lagos have the potential to grow rapidly to the extent that they are brought closer to value networks and training that allows them to broaden their business vision. That’s why through programs like these, they are encouraged to think big and grow beyond their territory.
Yancarla Gandulfo, from KUBU, a company of Ecological Products, is one of the 40 selected companies highlighted that “today we are at the launch of the Idea Capital program, sponsored by Corfo and led by Endeavor”.
“We have met the whole team of participating women, it has been incredible to be able to identify the same reasons, motives, we all want to grow, we all want to get funds, we all want to be seen, and also the opportunity to have inspirers and teachers who help us to look differently, to have new ideas, and above all to focus on how to grow, how to make money, and how to get the business to capitalize and be visible to many people,” the entrepreneur emphasized.
SUPPORT FROM CORFO REGIONAL AND ENDEAVOR
Gabriel Pérez, regional director of Corfo Los Lagos, highlighted the value that Corfo gives to women-led ventures, pointing out that “it is what they prove to be, indeed, women lead ventures and businesses that prove to be more successful, more pertinent in terms of the impact they generate in their communities.”
“The region requires this type of undertaking because economic independence, as we know, is an element that contributes to breaking the scourge of violence against women,” said Pérez.
Adding that, “Therefore, the instruments of entrepreneurship management, in terms of ecosystem sub-management that favor access, information, networks, knowledge that also enable these ventures to have better opportunities for success, are undoubtedly a contribution to all that evidence, this is an opportunity for network generation, access to contacts that later prove to be key in the implementation of an ecosystem and an entrepreneurship In particular, it is evidence that is necessary for the success of entrepreneurship and therefore, having this instance of encounter, of generation of networks, of articulation between actors are vital”.
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Camila Postigo, recruitment and growth manager at Endeavor Chile, explained that “this program is aimed only at women entrepreneurs, which is our focus and whom we want to empower.”
There were 160 applications, of which 40 were selected for this instance from different industries, retail, agriculture, the two most represented sectors, we seek to empower them to think big, to know all the options for raising capital that there are, and that helps them accelerate their growth, either in Chile, but also outside Chile.
He stressed that “programs like these achieve a change of mentality, thinking beyond the frontier of what one knows, having people who question everything you are doing, makes you think that perhaps you can enter new industries, in the region the commitment and passion for what they do stand out and they are moved by a purpose that is generally linked to the area and how they want to take this to the future. other parts of the world.”