AI and Employment: How Hyperautomation Drives New Business and Job Opportunities
Technology is transforming companies and the labor market, creating new business opportunities and professional development. With a focus on training and collaboration, both employers and workers can fully take advantage of this revolution.
Technology is redefining the business landscape, transforming the way companies operate and, at the same time, reshaping the labor market. In this context, solutions such as hyperautomation, which integrates artificial intelligence (AI) and robotic process automation (RPA), have become crucial for organizations to structure previously unstructured data, optimize processes and free up human resources for tasks of greater strategic value.
"The ability to transform scattered data into processable information allows companies to make quicker and more accurate decisions, which generates a competitive advantage in increasingly demanding markets," affirms Juan Jorge Herrera, CEO of Rocketbot, a leading RPA scale-up in Chile.
In this context, innovation also plays a key role. Such is the case with Rocketbot, which has developed an AI suite designed to transform large volumes of unstructured data into useful information, enabling even non-technical users to adopt it. This tool connects with email inboxes, documents, and other data sources, using advanced algorithms to classify, analyze, and extract key information.
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This advancement not only facilitates the daily operations of companies, but also opens up new business opportunities. For example, in the insurance sector, brokers can automate the classification of policies and the extraction of key data, such as natural disaster coverages, which allows them to offer more personalized insurance options. In the financial sector, companies that manage pension fund data can streamline the validation of information and the issuance of payment orders, significantly reducing processing times.
This type of tools are also useful in sectors that handle large volumes of unstructured information, such as those working with telephone recordings or WhatsApp messages. The Rocketbot suite allows processing that data, extracting summaries and key points, which facilitates case management and improves customer service. "In short, the implementation of these solutions not only optimizes processes, but also allows companies to make faster and more accurate decisions, improving their competitiveness in an increasingly complex environment", comments Herrera.
The transforming labor market
The introduction of advanced technologies also has a profound impact on the labor market. While it's true that the automation of repetitive and manual tasks poses challenges for certain traditional roles, it also opens up a range of possibilities for the worker of the future.
Automation is already replacing jobs that were previously performed by people, such as sorting mail or reviewing documents, but it is simultaneously generating new specialized roles in areas such as the supervision of automated systems and the development of intelligent solutions.
In this regard, Herrera states: "The key lies in training and constant adaptation. Workers who can acquire technological competencies and develop complementary skills will have a secure place in this new ecosystem." New jobs such as automation leaders, process analysts, automation analysts, and operational efficiency, to name a few, will require both technological and human skills, and those capable of working in highly digitalized environments will be better positioned.
A key concept to understand this shift in the labor market is that of "digital workers". According to the CEO of Rocketbot, this concept integrates the "physical part" of human work with robots (RPA) and the "cognitive part" with artificial intelligence, giving rise to a new generation of hybrid workers. These "digital workers" allow companies to operate more efficiently, combining the best of human skills and technology.
"This approach does not seek to imitate humanoid robots, but to develop highly functional digital solutions that complement and enhance human work," Herrera highlights.
In addition, the progression towards a more automated and digitized work environment requires active collaboration between businesses, governments, and educational institutions. "Institutional alliances are fundamental to ensure equitable and sustainable adoption of these technologies," insists the executive. In fact, Rocketbot is exploring partnerships with prestigious academic institutions, such as the Catholic University, to advance towards the development of robots with self-healing capabilities, which ensures resilient and autonomous processes. These partnerships not only accelerate the adoption of innovative technologies, but they also promote research and the creation of new solutions that ensure a fair labor transition.