The initial project of giving a purpose to the textile waste of one’s closet itself has become a business on wheels, and that’s why Give it a spin (DUV), is presented as the entrepreneurship of Carolina Diaz, who in 2022 made the decision to leave her job as deputy commercial manager of a renowned retailer, to lead her own business, with which she seeks to redefine sustainable fashion and encourage the circular economy.
It was in 2023 that the entrepreneur Carolina Díaz gave life to the first Fashion Truck, which aims to encourage the closure of textile waste.
DUV is positioned today as a benchmark in the circular fashion offer, with a firm purpose: to raise awareness and encourage participation in this initiative, the brand seeks to significantly transform the textile industry.
HOW “GIVE IT A WHIRL” WORKS
DUV’s model is a commitment to creating a community textile ecosystem, which stands out by moving away from the trend of mass clothing buying and adopting an innovative circular model.
Under this approach, the owner of the garment receives 50% of the profits, thus encouraging sustainability and establishing a support network where each garment contributes to environmental well-being. With more than 600 garments available, the DUV founder provides a comprehensive experience, sharing valuable tips to improve the shopper experience.
Additionally, it brings sustainable fashion closer to companies and institutions, facilitating access for those with little time dedicated to the search for conscious garments.
Between 12:00 and 15:00, Carolina visits various companies with her Mobile Fashion Truck, equipped with fitting rooms and a wide collection of garments, also offering an image consultancy. This commitment to circular fashion has boosted its active participation in entrepreneur fairs.
In this line, DUV promotes the creation of the eco-trapillo that is created with recovery material, which is obtained from pieces of worn or stained fabrics which is cut and selected manually.
It should be remembered that, according to ECLAC, we are the fourth country that imports the most used textiles. In 2021 alone, we received 156 thousand tons of clothing, and about 60% ended up in illegal landfills and in the Atacama Desert.
